Lowe’s knows. Fascinating…
Spocko’s Brain: A Pervasive Branding Problem
The “Hardlines” newsletter, a Canadian trade periodical aimed at insiders in the lumber and building industry and edited by Michael McLarney, reports today in their “Companies in the News” section that Lowe’s (the large US hardware and home improvement store) is opening its first store in Brampton, Ontario, this year. It also reports that Lowe’s has pulled its advertising from “The O’Reilly Factor” because of comments made by Bill O’Reilly:MOORESVILLE, N.C. - Lowe’s has pulled its advertising from Fox TVs O’Reilly Factor after its host suggested that a 15-year-old boy enjoyed the experience of being kidnapped by pedophile Mike Devlin.


